NetSuite developer is the practice to produce more impact with less investment. Most of the marketing initiatives we observe are scattered. The Events team has little or no contact with the web team, or the sales team is not aware of the type of efforts the marketing team makes to raise awareness of a good or service. The main drawback of this weakness is that the energy that all parties are expending is not having a full impact. Your people aren't working together in a powerful way that drives meaningful action toward new sales and revenue. So they are simply not as effective as they could be if they were simplified to understand how the marketing function works to generate awareness to drive sales initiatives. Ultimately, optimized marketing communications will make everyone's job easier and make it easier to be effective, determine, and measure results, helping you see if your efforts are paying off.
NetSuite can optimize communications
NetSuite consultant provides an easy way to achieve optimized marketing communications. NetSuite can deliver on multiple fronts - it can track incoming communications, customer registrations, email communications bursts, marketing events, website traffic, and most other traditional marketing functions.
Here is an example. Let's say you want to create a plan in NetSuite and name it the summer 2012 marketing campaign that will focus on a trade show. In this campaign, you plan to use all types of media: print, online, search engine marketing, trade shows, and email. Within the NetSuite system, you can design the activities to commit to and begin building the campaign. If you send an email, you can use the prospecting database to target people interested in the trade show event and use the email distribution system to announce the day, time, and details of the event. NetSuite enables mass email submissions that include refined tracking systems that will monitor user interactions to help you evaluate campaign behavior and effectiveness.
Also, you may want to gather more information. NetSuite can also host surveys and responses as new customer attributes to help you refine your targeting activities. These attributes will give you more information about your prospects that can then be used by the rest of the marketing team. This is a key benefit of optimized communications. Whereas before, the email team may not be relaying as much information as possible to the Events team; With NetSuite, the Events team can see all the data, understand what potential attendees are interested in, and plan their event accordingly. NetSuite provides an integrated marketing strategy.
NetSuite helps optimize campaign costs, as well as to measure return on marketing investment. As is often the case, budgets for various activities are segmented and separate. With NetSuite, budgets and ROI are controlled and measured in a single system. Therefore, the actual performance, measurement, and results of the campaign are ultimately an assessment to see if you have met or exceeded your goals.
When marketing communications are optimized, it is a seamless transition for those on the sales side of the business to speak to prospects with all known facts about a prospect. As a result, when you have more information on what someone cares about, you can better relate to their concerns, increasing the likelihood of a sale.
There are some new initiatives by SuiteMarkets which is a 3rd party app platform that allows you to purchase SuiteCommerce and NetSuite ERP apps/features. It’s a great way to find existing solutions for NetSuite ERP or SuiteCommerce. It’s something to keep in mind as the platform continues to grow and more features get listed. Since it is free to list solutions, there are more smaller applications being listed such as order tracking, blogs, custom themes, customer center add-ons, in addition to software companies. SuiteApp is another area to find pre built solutions and is run by NetSuite, however, it tends to be geared towards integrations with other software companies rather than a place to purchase bundles, scripts, themes, and extensions.
As you understand more about NetSuite, take a look at this article if you want to learn more about SuiteCommerce as the preferred ecommerce solution for your Oracle NetSuite ecommerce platform. Some companies like this small business health benefits company preferred to start with NetSuite ERP and add SuiteCommerce six months later. This is a good way to progress into ecommerce if you currently don’t have an online presence. Emerging companies are typically smaller and on the entry level side for NetSuite ERP and SuiteCommerce. This publishing and marketing company focuses on outdoor and education equipment for the Camino de Santiago, a pilgrimage across the entire country of Spain. They would be a good fit to utilize SuiteCommerce to sell more products. Not only would SuiteCommerce be a good fit, but NetSuite ERP can help manage shipments, payments, inventory, new writer applications, and other publishing company information. In general, SuiteCommerce Standard is a better fit for the emerging market rather than SuiteCommerce Advanced (SCA) simply due to the price difference.
No matter what platform you decide to implement, make sure you have an expert team by your side helping build the ideal ecommerce experience. You should always have a NetSuite partner that is specialized in SuiteCommerce as their primary focus. If you search the term “SuiteCommerce implementation partner” in Google, you will find the top partners that have a SCA focus for their NetSuite services. If you are checking out all types of ecommerce platforms and want to see how SuiteCommerce compares to Shopify, take a look at ecommerce reviews that helps break down the difference.