Are you selling products online via an eCommerce store but finding it a bit challenging on how to increase sales? If the answer is yes, then you can change this narrative by taking professional eCommerce SEO services into consideration. Ecommerce SEO is highly crucial if you want your customers to easily find your online store and the products you sell.
What is Ecommerce SEO?
Ecommerce SEO is the big process of optimizing an online shopping store according to the algorithms stipulated by major search engines like Google, Yahoo, and Bing so that the site ranks on the top position in the search results, thereby appearing more frequently.
SEO is not as challenging as many business owners led to believe. An eCommerce SEO consultant near you can help you in bringing more product sales. You just need to know their way of working and if you tend to do it on your own, then these 10 eCommerce website SEO tips will be quite helpful for you:
To achieve faster SEO results you must have a proper information structure of your products. With a clean, easy to read, and fully sorted out URL structure of eCommerce websites, it gets easy for the users to have proper insights into the products they wish to buy. Many popular eCommerce stores like Amazon, Myntra, Flipkart offer the facility to filter and sort the product according to the required parameters such as size, brand, category, price, and color. This is a very useful step to earn favorable and quick online marketing results.
Keywords define your entire website and products you’re offering to customers. The best strategy to advertise an eCommerce store is to plan out for using competitive global keywords for the store. Moreover, you can have a list of keywords by going through the competitive website’s keywords strategy. Make sure the keywords are easy to use and for the same, you can also refer the keyword research tools like Google keyword planner, Ubersuggest & SEMrush that are helpful in finding out relevant keywords for your business. So, search out for leading eCommerce SEO services USA agency and find the best keywords planning tools to strengthen your keyword planning.
A good quality picture adds elegance and provides complete information about a product. Images help users to recognize the product easily. So, for better insights, customers prefer looking at the product images from every angle. To enhance search criteria on Google and other search engines, primary keywords relevant to product type can be added to the ALT tags of images. This is an effective eCommerce SEO strategy to get premium SEO results for an e-commerce platform.
Adding a section for related products or items purchased by the customers is an effective tool. Placing a related products section on each product page will help users to discover related items very easily and will assist search engines by interlinking related pages. This tip also has the impact of improving the time spent on your site while helping approve authority in-between pages which can help search engine crawlers to find index pages.
Any SEO strategist needs to continually monitor and analyze the results. This gets very crucial for e-commerce sites because of the scale and constant changing of products. You must stay at the lead in identifying broken links and error pages. It gets very important to analyze the workings and errors and noting popular keywords and pages. For the best results, it’s always recommended to engage in some A/B testing, whether it is for keywords, product description formats, or images.
Increasing traffic and converting these visits into sales are two different outcomes. You need to keep a check on the regular visitors and if they are turning into paid customers. Google Analytics is a good help to measure your traffic and spot points of improvement. You can thus determine from where your traffic comes from, the type of devices used, the category of people most likely to convert, conversions generated through SEO, etc.
As an SEO analyst, you must ensure that the website is running smoothly and fast as it is very important for both user-friendliness and from the perspective of an SEO. If the website is loading slowly, then there stays no point in writing high-quality content if the user simply closes the tab after the website has been taking a long time to respond. Pages with a faster loading speed tend to rank higher in organic results.
As an important part of a good SEO, the inclusion of product schema becomes important. Schema markup is also referred to as rich snippets. They are the HTML tags that you can add to your content. When used correctly and efficiently, schema can be very helpful in increasing CTR and boost traffic. Product schema can substantially improve your SEO. It’s also quite easy to implement.
Errors like “Error 404 - Page Not Found” tend to create a negative user experience. 404 errors occur when you change your permalink, remove content from your website, or when your website gets linked to another website with a misspelled/incorrect link. In order to resolve a 404 error on your website, the use of 301 redirect is recommended. In most cases, a 301 redirect is the best method for executing redirects on your website. Be sure to move the website permanently so that there remains no trouble with the link later on.
Original, unplagiarized content has been given a special weightage by Google to rank a website. And when it comes to eCommerce websites, unique and fresh content is one of the crucial aspects. Always keep optimizing the content with proper target keywords and fresh wordings. Eradicate thin contents with elaborate and SEO-friendly briefs on each of the web pages. This imparts enhanced experience for search engines as well as users. Always keep in mind that more informative content is equivalent to the top rank on SERP.
These SEO tips for eCommerce sites are some of the techniques that make your site search engine ready. Once your site is setup and it starts running, you can continue to implement and maintain these strategies to make sure your business can perform competitively and earn well.
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Mark Twain is a passionate and experienced content writer in the USA, helping people enhance their online presence, website rankings in the SERP and attract more unique visitors by creating fresh, unique & quality content.