What is search engine optimization (SEO)?

SEO is the host of strategies, techniques, and approaches to make your website visible enough for the major search engines to find your website. Before allocating precious advertising dollars to your website first you have to be precise on what you are trying to accomplish on the business side. Secondly, you have to reign in your zeal and make yourself up for a gruelling multi-month commitment that will require time, discipline, and money. Then finally, you have to decide which techniques and tools will give the best return on investment (ROI). If you advertise your resources too thin, you will fail.

Valuable content:

First of all, let's talk about the valuable content. Ask yourself these questions before mentioning the term "SEO":

  • What do you have to offer the world?
  • Why is it unique?
  • Why would anybody want it?
  • Do you have a digital plan that covers all your digital communications channels?

Because you have to keep in mind that you're competing with thousands of other websites. Sometimes you have to sacrifice to provide valuable content by sharing the most valuable information which your competitors can use against you. Make sure that your content must be unique, friendly, interesting, and approachable. Use humour in a limit and do not cross the boundaries because you have to keep the audience in mind. The most important information should be at the start of the content so that it can easily be located.

Help Google find you:

After valuable content, it's time we discuss the next step which focuses on showing people and search engines on how to find your content. Google has the biggest search market share. Which means if you have successfully ranked your content well on Google, your content will rank well on other search engines too.

Maximizing the number of inbound links from websites with high domain and page authority and making your pages machine-readable are the techniques that have been tested and proven in action. This step is very helpful for the SEO services consultants which is the type of digital marketing services in providing the best services to their clients.

Building Inbound Links

It is very straightforward and is based on the following assumption-counting featured links pointing back to your website is one of the most efficient ways for Google to discover the content of your website and its value. The logic of Google is entirely simple when reputable and relevant websites link to you it means your content must be valuable. An important warning is that the linking must be organic. If there is a rapid increase in the backlinks in a short time, Google may recognise this as spam. Even if your efforts are genuine.

Content marketing:

Content marketing is just an ongoing attempt to promote and raise your content via different publishing channels. A simple and easy way to promote your content is by publishing/posting articles, blog posts, and news releases on relevant websites. Some of them are paid, but some are free of cost.

Another simple way is to do this with the help of social media. This is a little bit challenging because you will have to achieve a sizable following on multiple social media platforms. Social media stands on its own and it should not be used as a primary SEO tool.

On-page Optimization

The SEO is not an art or science but preferably a commitment to certain principles. It is not the complexity of these principles that makes consistent SEO challenging but rather a constant discipline and a commitment to applying them.

These principles should be followed constantly:

1) Focus on one and the most relevant keyword/keyphrase per page/post. The keyword must be unique on your website. Do not reuse the same keyword in more than one posts/pages.

The keyword for the page must be found in these areas of the post/page:

  • In the page title and meta title
  • In heading
  • URL
  • At least 3 times in the content
  • In the meta description
  • Image filename
  • In the image alternative description/ALT attribute

2) Use internal links and links to relevant sources, but don't get carried away 3 would be enough for every 500 words.

3) A page/post should contain at least 300 words.

4) The title should contain 70 characters.

5) The meta description should contain 156 characters.

6) The post should be written in plain language.

7) The use of static URL.


There are a lot of SEO techniques available, but only the best return on investment are highlighted in this article. Conclusively, you will now be able to decide for yourself what SEO work is easy, flexible, and manageable for you in the long run. Always keep in mind that your primary purpose is to focus on what you do best your business and do not turn SEO into your initial activity. A good business is the support of good SEO.

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