The term customer intimacy is an important aspect of any digital content creator. It allows you to understand customer values and need. At the different levels of content creation, the feedback of the customer is important as it allows the creator to go beyond his limits. The customer is a rational human being and according to time and environment, his choice and preferences changes and the creators have to act accordingly. The companies while making a good connection with his customers spend lots of time and money on research and development which is possible through customer intimacy. In the process of making digital content, the developers study the trends and nature of customers and how they react in different situations.
There are many methods through which the companies access and analyze the customer intimacy and accordingly they act. When it comes to customer service it's a two-way process where the service provider makes and produces the customer-friendly content and in return, money is exchanged. It largely depends on the service provider to what extent the feedback of the customer is important as the customer has various options in the market.
Following are how customer intimacy can be measured –
Feedback – the feedbacks are one of the most important aspects of customer satisfaction and most of the business houses give priority to feedbacks because of the opinion of customer matters. Feedback helps the businesses to make necessary changes to their products and services and make it customer-friendly. At the different stages of production, customer feedback is used for improvement purposes.
Customer satisfaction – another important aspect of customer intimacy is customer satisfaction which is measured in different ways and each company has its unique method to analyze the needs of satisfaction for different customers.
Data integration - Data integration is an important tool to measure and analyze customer intimacy at different levels. Through the analysis and integration of data, trends are determined which makes the decisions in terms of customer's choice and preference. The data integration allows the free flow of information at the different levels of management which in turn will be helpful in customer intimacy.
Customers meetups – the customer meetups allow the business houses to make a better connection with the customers. In such events, customers get to know the company and the kind of company he is investing in. the customer meetups allow the companies to make a direct connection with the customers which in turn will help in building a positive image of the company in the market.
Offering the beta version – To different developers, the initial feedback is important in the starting stage of the product development. Feedback on the beta version makes the product more prominent and allows the company to make necessary changes according to the need of the customers.
Hence, in brief, it can be said that customer intimacy is important for the business and at the different levels it allows the business to grow rapidly.